Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts. Compile data on your existing customers and social media audience
We’ve created a free social media audience research template to help you keep track of all the information you learn as you conduct your research.īonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. It’s mainly about narrowing your focus while expanding your reach. Social media audience research isn’t complicated.
How to find your social media target audience You can’t speak directly to your best potential customers if you’re trying to speak to their kids and parents and spouses and colleagues at the same time. Remember: You can sell to everyone, but you can’t target everyone with all of your social content. But good social media audience research will allow you to get into much finer detail. You can start with broad categories like millennials or single dads. They are likely united by some common characteristics, like demographics and behaviors.Īs you develop your target audience definition, don’t be afraid to get highly specific. They are the people who are most likely to be interested in your content, products, or services. Target audience definitionĪ social media target audience is the specific group of people you want to reach with your social channels. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience.